Embassy Group ties-up with Coldwell Banker to boost NRI sales

Embassy Group, India’s leading real estate developer has tied up with Coldwell Banker India to manage sales and marketing in the USA and Canada for Embassy Group’s residential projects. Coldwell Banker is one of the world’s largest real estate brokerage companies with over 3,000 franchised offices and 85,000 agents in over 47 countries.

With an increasing number of NRI’s investing back in India, luxury residential real estate has been gaining steady popularity. Most NRI’s ultimately plan to get back to India as part of their retirement plan and Bangalore has seen a lot of demand from this section of the market. With a major chunk of Indians settled in North America, Embassy Group plans to gain a strong foothold in the market with this tie up.

Reeza Sebastian Karimpanal, Vice President Residential Sales & Marketing, Embassy Group said “We are very glad about our partnership with Coldwell Banker. Bangalore has transformed itself into a global destination for investment. With luxury residential projects gaining popularity, it is important to reach out to the right target groups. With this partnership we plan to target people living in USA and Canada who plan to have assets in Bangalore.”

Ramnik Chopra, Managing Director, Coldwell Banker India commented “We are delighted to sign this agreement with Embassy Group. Coldwell Banker India would be showcasing the Four Seasons Private Residences on global platforms like ‘Coldwell Banker Previews International®’ which is known for showcasing global ultra-luxury properties. This exclusive contract also covers marketing of entire residential portfolio of Embassy, many of which are close to delivery.”

Craig Hogan, Director, Coldwell Banker Previews International “Coldwell Banker has a rich history of representing some of the top properties in the world and Embassy Group’s avant-garde portfolio will be the latest stunning inclusion. We continue to see new luxury enclaves emerge largely because of global economies, ease of travel and cultural exchanges.  We will work to expose the project to our nearly 9,000 certified luxury specialist real estate agents around the world and hopefully generate unmatched awareness.”

Coldwell Banker Previews International®, Coldwell Banker Luxury platform will market this prestigious offering with its signature style and unsurpassed global marketing reach Worldwide, Coldwell Banker Luxury Specialists handle more than $133 million in luxury homes sales every day, giving a unique perspective on the high-end marketplace across the globe.

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